We have received more than 300 internal reviews through Boulevard in the past year. They are virtually all 5-star reviews. And yet they go nowhere. They do not convert to Google Reviews.
Why?
This has become one of my biggest frustrations with Boulevard. These are customers who have already taken the time to tell us they had a great experience. The hard part is done. Yet instead of giving that satisfied customer an immediate, frictionless opportunity to post their review publicly on Google, Boulevard captures the review internally and effectively puts it in a drawer.
Here is an actual Boulevard review we received today:
Barbara Esposito-Mattera — August 27, 2026
“I absolutely love Stillwell Med Spa! The staff is amazing and always makes me feel so comfortable. I’m someone who likes to know what’s going on and understand what’s being done during my treatment, and they’re always so open to explaining everything and answering all my questions. I honestly wouldn’t go anywhere else. If I ever moved out of state, I’d fly back to New York just to come here. That’s how much I love and trust them. Couldn’t recommend them enough! ❤️”
That review belongs on Google.
Instead, I now have to chase customers who have already left us a 5-star review. We use QR codes. We ask them again. We put notes in Boulevard indicating that they left an internal 5-star review so staff can ask them to scan a QR code and leave another review on Google. We offer incentives. We have created an entire manual process to compensate for something Boulevard should be facilitating automatically.
It is ridiculous.
Google reviews aren't vanity metrics. They directly affect visibility, reputation, local search performance, customer acquisition and increasingly how businesses are surfaced and evaluated by AI-driven search and recommendation tools.
For businesses like ours, this translates into real revenue.
Boulevard has already identified the happiest customers at exactly the moment they are most willing to advocate for the business. Give them a button: “Share your experience on Google.” Take them directly to the business's Google review page.
This is not some obscure feature request. It should be a basic part of Boulevard's reputation-management workflow.
After 300+ glowing internal reviews that could have helped build our public reputation, these are no longer theoretical missed opportunities. They are lost opportunities that are hurting our business.
At times, Boulevard feels less like sales enablement and more like “sales prevention.”
And what is particularly frustrating is the feeling that Boulevard simply isn't listening. How many businesses have to ask for something this obvious before it becomes a priority?
Maybe it is time for those of us who feel strongly about this to stop submitting individual feature requests that disappear into the system and start making our voices heard collectively. Perhaps we need a little Boulevard rebellion and need to start emailing the C-suite directly.
The executives may listen. The problem is getting the message through the layers beneath them.
Boulevard: please fix this. You have hundreds of thousands of potentially valuable customer reviews sitting inside your platform. Help your customers turn that goodwill into growth.

Our google ratings have dropped significantly since we switched over to Boulevard. If this doesn't get fixed then we will consider leaving once our subscription is up. Google reviews are so important to our business. If a client takes the time to write a 5 star review but it only gets seen by staff, then what is the point?

Still desperately waiting for this update. 5-star reviews are priceless on Google but worthless on Boulevard.

A lot of great ideas, but why should we have to spend for additional bolt-on apps or print out cards with QR cards. There is enough here for Boulevard to make an update. Instead, they keep rolling out enhancements that generate more revenue for them. I am so fed up. Time to write the C-Suite on this and a bunch of others. We just learned that there are no way to track workflows or encounters between staff members (e.g., please order XYZ for patient ABC). So, we are using post-it notes. It is like being in the dinosaur age. I could go on, but they are not helping practices here. When I ask them and speak to a live agent, I am told to get an intermediary app (Zapier) that talks to BLVD and then an app that talks with the intermediary app (workflow). Crazy.

I actually turned off the Boulevard reviews since we then ask them for google reviews. I don't want them to forego the Google thinking they already did it.

I go to a local business that uses Meevo and they send a text that routes to a google review after every appointment. This is do-able.

Please do this ASAP. We have hundreds of good reviews that no one can see.

Google reviews are the only reviews the general public sees and are the only ones a business cares about. Please do this.

Agreed...there needs to be a way to lead them to google!

I love the idea of getting more Google reviews. I just want to make sure I catch bad ones before they get to Google. We get to help recover many service failures through the Boulevard ratings. I would just like to get more publicity for the positive reviews.

I agree, but the issue is not that it doesn't take the customer to leave a google review, but that it is not a prominent pop up. The customer needs to scroll down and see it in small type size. It makes no sense to me that Boulevard would build it this way and not make a simple change that would be a game changer for everyone on the platform.

This needs to happen ASAP! Would be a GAME changer for our business.

The client clicks on 5 star rating, this should serve as a trigger and leads to google review link for them to write the actual message.

Clients probably would not want to leave the review two times.

Google review tab should be large and easy to see.

Please address this need ASAP!

I completely agree. We much prefer the ratings going to Google first. We are getting so many amazing five star reviews and incredible feedback, but they only stay in house that doesn't help us when it comes to attracting new clients. It would be super helpful if it was more obvious and either the language that sent out about the ratings or if the button to push to Google was bigger so it was obvious that they had to do that next step please make this a priority to update.

Reviews are very important to any business. If we are asking or requesting a review it should be put where it is more helpful in growing a business. Such as Google. From my understanding no one other than the company and team members can see the review, not clients or potential clients. Please consider this change. It does mean a great deal.

Its so frustrating to see so many amazing reviews go to waste, where we can only screenshot and share to socials. Google reviews are so critical and these internal reviews just go nowhere.

We have AMAZING reviews but unfortunately they're not seen by anyone! This really makes no sense.. They should be visible for potential customers to see. Surely this is a fairly easy fix for Boulevard. Wouldn't you want our businesses to be promoted? LETS FIX THIS ASAP

We have so many 5-star reviews on boulevard, but I desperately need them on google, they are much important there. I hate chasing down clients to leave another review when they already took the time to leave a review on boulevard. This really needs fixed

I totally agree! Now i have to chase clients down to ask them to leave the same review. If anything i've gotten LESS reviews since switching to boulevard this is absolutely ridiculous. THIS NEEDS TO BE FIXED