WHAT IT IS:
A white-labeled, brand-owned client app for booking. Zenoti offers this today, and BLVD can only get there through the API with a third-party dev.

USE CASE:
They run a white-labeled Zenoti app today and consider it a major requirement.

PROSPECT:
The W Nail Bar - 11 locations; on Zenoti (former BLVD customer). Requested by: Ali (Marketing)

PROSPECT BRIEF:
https://docs.google.com/document/d/1oHGm6CK-cLw_P-YpIPKa-tRwFAuEdZqrOBnJi3tmP28/edit?tab=t.0

PRODUCT AREA (suggested):
Client booking / Mobile

VERBATIM QUOTES (call timestamps):
(58:15) "Does boulevard have a customer booking mobile app? So like we have a white listed app via zenoti. Is that something boulevard does too?"
(59:28) "…that is a big aspect of it."

GONG CALL (9/23):
https://us-9385.app.gong.io/call?id=4315568283827419995

NOTES / INTERNAL CONTEXT:
Competitor offering this today: Zenoti.
Open question in Slack thread (Mike Raab to Claire Gordon, 9/24): are any of these blockers, or nice-to-haves since it would replace their marketing platform? Not answered in the channel.

SOURCE:
Posted by Tiffany Messenger in #voiceoftheprospect-strategic on 2026-09-24: https://blvd.slack.com/archives/C0BHUAATRC6/p1790284260409179