WHAT IT IS:
Automatically retarget guests who start a booking, membership purchase, or gift card purchase but don't finish checkout.

USE CASE:
Send a follow-up within about 4-8 hours to recover the sale.

PROSPECT:
The W Nail Bar - 11 locations; on Zenoti (former BLVD customer). Requested by: Ali (Marketing)

PROSPECT BRIEF:
https://docs.google.com/document/d/1oHGm6CK-cLw_P-YpIPKa-tRwFAuEdZqrOBnJi3tmP28/edit?tab=t.0

PRODUCT AREA (suggested):
Marketing Suite

VERBATIM QUOTES (call timestamps):
(44:55) "Do you guys have a like abandoned cart feature? Like if someone like starts a booking but doesn't finish it."
(48:09) "If someone like goes through the booking or even membership purchase or gift card purchase, and doesn't hit purchase if they can be retargeted… yeah, you know, within four to eight hours or whatever."

GONG CALL (9/23):
https://us-9385.app.gong.io/call?id=4315568283827419995

STATUS / LINKS:
We told them there is a high likelihood that our lead management pilot could cover this.

RELATED / POSSIBLE DUPLICATES:
+1 from Chapter Aesthetics (Aug 19 call): https://docs.google.com/document/d/1pVt5pETENFmy0BNeRdgKx6DXI2KQHGHR-1tu555qWoU/edit?disco=AAACHjas3nI
Product (Richie Krauss, 9/24): starting discovery on marketing automations and revamping the Audience object and filters.

NOTES / INTERNAL CONTEXT:
Open question in Slack thread (Mike Raab to Claire Gordon, 9/24): are any of these blockers, or nice-to-haves since it would replace their marketing platform? Not answered in the channel.

SOURCE:
Posted by Tiffany Messenger in #voiceoftheprospect-strategic on 2026-09-24: https://blvd.slack.com/archives/C0BHUAATRC6/p1790284260409179