WHAT IT IS:
Filter blast campaign audiences by client spend (service + product), both above a set amount and within a date range.

USE CASE:
Find and target their high-value guests. Today we can only offer tags as a workaround, not a spend range.

PROSPECT:
The W Nail Bar - 11 locations; on Zenoti (former BLVD customer). Requested by: Ali (Marketing); Meg

PROSPECT BRIEF:
https://docs.google.com/document/d/1oHGm6CK-cLw_P-YpIPKa-tRwFAuEdZqrOBnJi3tmP28/edit?tab=t.0

PRODUCT AREA (suggested):
Marketing Suite

VERBATIM QUOTES (call timestamps):
(22:51) "I mean, it's a very helpful demographic of knowing who our high value guests are, just in general, for any type of marketing, people who are spending the most are people we want to know about."
(23:25) Asked if they'd filter by amount spent or by timeframe, Ali said "Both" and Meg added "depending on what we're using it for."

GONG CALL (9/23):
https://us-9385.app.gong.io/call?id=4315568283827419995

RELATED / POSSIBLE DUPLICATES:
Related: W Nail Bar asks 2 and 3 (audience filters). Product (Richie Krauss, 9/24): starting discovery on marketing automations and revamping the Audience object and filters.

NOTES / INTERNAL CONTEXT:
Open question in Slack thread (Mike Raab to Claire Gordon, 9/24): are any of these blockers, or nice-to-haves since it would replace their marketing platform? Not answered in the channel.

SOURCE:
Posted by Tiffany Messenger in #voiceoftheprospect-strategic on 2026-09-24: https://blvd.slack.com/archives/C0BHUAATRC6/p1790284260409179