Boulevard’s platform presents well visually, but from an operational standpoint it falls short in supporting the real-world needs of medical and aesthetic practices.

One of the most significant issues is the lack of configurable workflows and meaningful customization within the platform. We do not utilize Boulevard as a merchant processor; we use it for practice operations and medical records. Yet we are given very limited ability to tailor the system to our brand, patient experience, or clinical workflows. For a platform positioned as premium, this limitation is disappointing.

As a result, we have been forced to build extensive workarounds and invest heavily in third-party applications simply to achieve functional patient communication, operational efficiency, and online wellness service processing. This undermines the value proposition of an “all-in-one” platform and adds unnecessary complexity and cost.

Equally concerning is the lack of responsiveness to practice-level feedback. Requests for operational improvements do not appear to be reviewed or acted upon within a timeframe that aligns with the pace and demands of a modern clinical business. Without meaningful iteration and timely development, it is difficult to see how Boulevard can remain competitive in this space.

Ultimately, our decision to adopt the platform was influenced by its marketing, branding, and polished presentation. Unfortunately, the operational reality has not matched that image.

We are extremely disappointed and would welcome a transparent roadmap and concrete commitments to addressing these gaps.