Boulevard currently does not offer a native dynamic pricing feature that allows services to automatically adjust based on demand, such as discounting slower days or applying higher pricing during peak times, weekends, or holidays. Introducing variable pricing rules based on day, time, or date range would allow salons to manage demand more strategically without duplicating services or relying on manual add-ons and policy text to explain price differences.

Dynamic pricing would help salons incentivize bookings during low-demand periods while accurately valuing high-demand time slots, improving schedule utilization, revenue consistency, and pricing transparency for clients at checkout. This capability would reduce administrative work, minimize booking errors, and strengthen Boulevard’s position as a scalable, revenue-smart platform for modern salons.