It would be ideal if Boulevard supported a loyalty platform or loyalty platform partner that can handle tier logic, automatic upgrades/downgrades, and communication without the need to fully custom-build it via Zapier or scripts.

The specific limitations that we'd like to see overcome are:

Tiers not supported: Boulevard’s built-in Loyalty Program is points-based only (earn/redeem). There’s no way to create tiered memberships (e.g., Silver/Gold/Platinum) that upgrade/downgrade based on spend or visit frequency.

Rolling windows unavailable: Boulevard doesn’t expose “spend in last 12 months” or “visits in last 90 days,” so we can’t calculate rolling thresholds natively.

Tag management: Zapier can add tags, but can’t remove them, so automated downgrades (e.g., Gold → Silver when spend/visits drop) aren’t possible without manual intervention.

Messaging constraints: Boulevard can send SMS from the business number, but automated SMS triggered by an external system would come from a different number, which risks confusing clients. Email triggers are possible through integrations like Klaviyo.

Automation overhead: To run a true tiered system, we’d need external logic (Airtable/Sheets or SaaS) to calculate tiers, then sync status back to Boulevard. That adds cost, complexity, and manual cleanup unless there’s a supported partner solution.