To better evaluate the effectiveness and ROI of our marketing efforts, we recommend the creation of a comprehensive report that consolidates key performance metrics for specific campaigns or promotions.

Currently, the available reports lack several critical data points, making it difficult to assess which initiatives are truly driving results and where adjustments may be needed. Having access to these insights is essential for making informed, data-driven decisions moving forward.

We propose a report (or a reliable combination of reports) that includes the following metrics:

Total revenue generated (attributed to the campaign or promotion)

Number of bookings tied to the campaign

Service sales by provider (to identify who is benefiting most from the campaign)

Client retention rate (specifically, how many clients returned after the campaign)

Ideally, this report would allow us to filter by campaign/promotion name, date range, and service type. With this visibility, we can more effectively evaluate the performance of our marketing strategies and optimize future initiatives.