Extra Security Measures for Online Gift Cards
Boulevard should take extra security measures to ensure online gift card purchases by making the purchaser provide their matching billing address to the credit card to prevent fraudulent purchases.
We had issues with people using stolen credit cards to buy a gift card online and then using it at our salon. Not only are we losing money on the gift card, we now have to pay our service providers their split commission.

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Alli Padrick commented
We lost a chargeback after a client received $200 in services, tried to pay with a deactivated fraudulent gift card, and then agreed in writing via Boulevard SMS to be charged on her credit card. She later disputed it—and we lost.
This is unacceptable.We’ve had multiple fraud cases through Boulevard’s online gift card system. Our last case involved one cardholder buying eight $206 gift cards at once—a huge red flag that the system missed. We never experienced this type of fraud with our previous software.