Founding memberships are only available to new members. Having the ability to enable a setting that prevents online purchase to clients with another membership on file would be helpful in being proactive rather than catching it and refunding them later.

The business would like to have a way to put availability as a priority to members over just general clientele.

ability to recognize members after sign-in and discount appropriate services

Would be great to have memberships recognized after login online so that booked services reflect member prices. For example after logging it, it knows I'm a member and will zero out my 'membership' service.