WHAT IT IS:
One-click automated campaigns for membership upsells and gift card sales, and more control over who each automated campaign targets. Today we don't support memberships or gift cards in our Automated or Blast campaigns.

USE CASE:
Automate membership and gift card upsells, and tune or widen automated campaign audiences.

PROSPECT:
The W Nail Bar - 11 locations; on Zenoti (former BLVD customer). Requested by: Ali (Marketing)

PROSPECT BRIEF:
https://docs.google.com/document/d/1oHGm6CK-cLw_P-YpIPKa-tRwFAuEdZqrOBnJi3tmP28/edit?tab=t.0

PRODUCT AREA (suggested):
Marketing Suite

VERBATIM QUOTES (call timestamps):
(16:28) "Like for example, if we wanted like rescue loss clients, can we edit? Like who is in that target segment?"
(17:58) "Just understanding… how much optimization… opportunity we have with those automated campaigns? Like if we notice something isn't working, how can we further define the target segment or expand the target segment? … And then I noticed you don't have membership upsell, or gift card automations."

GONG CALL (9/23):
https://us-9385.app.gong.io/call?id=4315568283827419995

RELATED / POSSIBLE DUPLICATES:
Related: W Nail Bar asks 1, 2.
Product (Richie Krauss, 9/24): starting discovery on marketing automations and revamping the Audience object and filters.

NOTES / INTERNAL CONTEXT:
Open question in Slack thread (Mike Raab to Claire Gordon, 9/24): are any of these blockers, or nice-to-haves since it would replace their marketing platform? Not answered in the channel.

SOURCE:
Posted by Tiffany Messenger in #voiceoftheprospect-strategic on 2026-09-24: https://blvd.slack.com/archives/C0BHUAATRC6/p1790284260409179