WHAT IT IS:
Filter audiences by past gift card purchases. Purchase-history filters today only cover appointment status / details, services and products.

USE CASE:
Retarget past gift card buyers for seasonal pushes like the holidays.

PROSPECT:
The W Nail Bar - 11 locations; on Zenoti (former BLVD customer). Requested by: Ali (Marketing)

PROSPECT BRIEF:
https://docs.google.com/document/d/1oHGm6CK-cLw_P-YpIPKa-tRwFAuEdZqrOBnJi3tmP28/edit?tab=t.0

PRODUCT AREA (suggested):
Marketing Suite

VERBATIM QUOTES (call timestamps):
(20:31) "I don't see anything that has to do with like gift cards? Is that an option?"
(20:53) "Well, like for the holidays, for example, if we want to retarget people we know have purchased gift cards in the past."

GONG CALL (9/23):
https://us-9385.app.gong.io/call?id=4315568283827419995

RELATED / POSSIBLE DUPLICATES:
Related: W Nail Bar asks 1, 3.
Product (Richie Krauss, 9/24): starting discovery on marketing automations and revamping the Audience object and filters.

NOTES / INTERNAL CONTEXT:
Open question in Slack thread (Mike Raab to Claire Gordon, 9/24): are any of these blockers, or nice-to-haves since it would replace their marketing platform? Not answered in the channel.

SOURCE:
Posted by Tiffany Messenger in #voiceoftheprospect-strategic on 2026-09-24: https://blvd.slack.com/archives/C0BHUAATRC6/p1790284260409179