One feature that would significantly improve Boulevard's loyalty program would be the ability to create fully customizable rewards.

Currently, rewards are fairly limited. We'd love the flexibility to create our own rewards based on our business model and marketing goals. For example, we'd like to be able to:

Create custom reward names and descriptions.
Set any point value for redemption.
Apply rewards to specific services, products, memberships, or providers.
Offer rewards such as complimentary add-ons (dermaplaning, gua sha, LED therapy), dollar-off discounts, percentage discounts, free services, or exclusive member perks.
Set expiration dates and usage limits.
Choose whether rewards can be combined with other promotions.
Run limited-time or seasonal rewards without needing workarounds.

For med spas and medical practices, loyalty programs are a major driver of patient retention. Having customizable rewards would allow practices to better align their loyalty program with their services, increase patient engagement, and create promotions that fit their unique business instead of using a one-size-fits-all system.

This enhancement would make Boulevard's rewards program much more competitive and flexible for businesses like ours.