Would be beneficial to able to see more New vs Returning data in reports.

Examples:
1) Referral Sources Report shows New Clients and Returning Clients, but then aggregates all the data for the rest of the report. Being able to filter the rest of the data (total sales and services, etc) for just new clients and just returning clients would show salons just how much revenue is coming in from new clients during a time period.

2) Staff Performance Report shows New and Returning clients, but then aggregates sales and prebook rates. Separating prebook rates for New and Returning clients would show salons how well they're prebooking New Clients, which helps show projected salon growth.

3) Retention Reports - arguably one of the most important reports available to salons. This should show New vs Returning retention so salons can see how well they're retaining those first-time clients and turning them into loyal repeat clients.