When a guest cancels an appointment via the dashboard or self-service link, a short, native multiple-choice dropdown should appear immediately after cancellation asking why they chose to cancel.

This should be built directly into Boulevard’s platform, not dependent on third-party integrations or external survey tools like Typeform or Klaviyo. Having this moment of feedback in-line and native dramatically increases completion rates and closes the feedback loop in real time — while the intent and context are still fresh.

This is not just a UX improvement — it’s essential business intelligence. Without real-time insight into cancellation behavior, studios are left guessing. Why are guests leaving? Was it pricing? Confusion about services? Lack of availability?

Understanding cancellation drivers is critical to:

• Reducing no-shows and churn

• Shaping smarter availability and offerings

• Improving rebooking and retention flows

• Driving data-informed operational decisions

The flow should:

• Appear immediately after a cancellation

• Be a single-question dropdown with "other"

• Be customizable by the business (reason options)

• Capture and store responses in the guest history or analytics dashboard

This would be a highly impactful and lightweight addition to the platform