See names of people who interacted with our blast campaign
When we send out blast campaigns via text or email it would be nice to see the names of the people who clicked on our ad and not just the number of people who interacted so that we can effectively market towards those people.
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Karen McBride
commented
To maximize ROI on our marketing efforts, we need granular visibility into client engagement. Currently, we lack the ability to identify which specific clients are opening emails, clicking links, or unsubscribing. Access to this individual-level data would allow us to transition from generic blasts to highly personalized, high-conversion outreach. Furthermore, implementing automated trigger campaigns—where a click on a service link initiates a targeted follow-up—would transform Boulevard from a basic messaging tool into a powerful, revenue-generating marketing engine.