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Chris Raniere
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Chris Raniere
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Your CPA should increase (your revenue) if you allowed for more detailed audience building segmentation. The current setup does not allow for any significant personalization. For example I want to do a "rescue" campaign to every first time only clients after X days but then personalized based on what service they had, who they had as a technician, vacationer vs. full time resident, etc. The personalization is a proven mechanism of increased conversion. Right now it's spray and pray even though you have the segmentation functionality for email blasts. I think you are leaving money on the table and hampering your clients at the same time.