Proposal: Strategic Annual Voucher Incentive for Package Purchases
To enhance the value proposition of our packaged service offerings while maintaining sustainable profitability, we propose implementing a discretionary annual voucher benefit for qualifying package customers.

Key Features:

Annual (Not Monthly) Benefit:

Customers purchasing eligible packages may receive one (1) complimentary voucher per calendar year, redeemable for a secondary service of specified value.

Optional Flexibility: Depending on customer tier or promotional periods, a second voucher may be offered at the company’s discretion, strictly capped at twice yearly.

Strategic Value:

This approach incentivizes larger upfront commitments without recurring monthly discounts, preserving revenue stability.

Vouchers act as a "surprise and delight" retention tool, encouraging continued engagement between package renewals.

Implementation Clarity:

Vouchers will be issued automatically post-purchase, with clear redemption terms (e.g., validity period, service exclusions).

Eligibility and frequency will be communicated transparently in marketing materials (e.g., "Premium package includes one annual voucher for add-on services").

Benefits:

Customer Loyalty: Rewards loyalty while minimizing expectation of perpetual discounts.

Revenue Protection: Avoids erosion from monthly entitlements.

Cross-Selling: Drives trial of complementary services.

This structure ensures the voucher system remains a sustainable competitive advantage, aligning customer incentives with long-term business goals.