Improve reviews!
I like the way boulevard does it in theory but no one looks at their email receipt to even click one of the happy faces, let alone leave a full review. Considering how important reviews are for service businesses, there should be a separate email AND text making it as simple as possible to leave a review. Maybe having them check their smiley face during the checkout process with an option to skip that section and then sending a follow up to leave a Facebook/google/yelp review. Either way I think it would be very valuable to give more attention and thought to this feature.
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Beret Loncar commented
You are not going to get a lot of votes for this, because most owners do not understand SEO. It is critical you fix the after email in blvd or make it customizable. When I joined my reviews completely stopped and it tanked our search. I now pay for an external svc to do this which is not ideal. I have to do a bunch of zap work around. The after email has to be a phrase that drives interaction, like 'your feedback supports us!" and it has to connect directly to the Google page/review page.
We also have to be able to put a note in there that if you had a problem we would like to rectify it, please email us @....
They way it means no one goes on to post and that is really bad for a business.