There are lots of ideas in here about loyalty. The system needs an upgrade to be used. It is confusing the way you have the math set up. It needs an expiration to create urgency. It also needs custom settings. I cannot use loyalty points AND packages as the discounts are too much combined. You should be able to assign points to purchases. I would for example, like to exclude packages as they are already discounted. It is frustrating that it is ALMOST there. I need points for birthdays and referrals. It should automatically email clients when points are accrued.