Provide analytics or data around where users are "dropping off" in booking flow and why they're leaving
Also include percentage of users who visit one page on a site and then immediately leave
4
votes
Lisa Lee
shared this idea
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Brooke Jordan
commented
This is critical!!! We have found recently that only about 25% of the people that start the online booking process actually complete it. It would be amazing to see where those people abandon the cart, so we can adjust our system!