Here is what we need:

Lead Capture: Ability to capture leads from various sources (website forms, social media, phone calls).

Lead Nurturing: Automated email and SMS campaigns for follow-ups, educational content, and promotional offers.

Lead Segmentation: Grouping leads based on demographics, interests, and engagement levels for targeted communication.

Sales Pipeline Management: Visualizing and managing leads through different stages of your sales funnel, from inquiry to booking and conversion.

Conversion Tracking & Analytics:

Conversion Rate Tracking: Monitoring how many leads convert into consultations, bookings, and completed treatments.

Revenue Tracking: Linking treatments and sales to specific leads and marketing efforts to calculate ROI.

Customizable Dashboards and Reporting: Visualizing key performance indicators (KPIs) like appointment bookings, client retention rates, marketing campaign
effectiveness, and revenue.

Referral Tracking: Monitoring how many new clients come from referrals.

It would be highly beneficial for Boulevard to implement a lead capture feature to collect contact information (email/phone number) from potential clients or patients. This could include interactions such as abandoned online bookings, signing up for a mailing list, or other touchpoints where people engage with the business but haven't yet become clients. Currently, Boulevard only adds individuals to the system if they are active patients. Adding a lead capture feature would help businesses grow their client base by keeping track of potential clients and engaging them effectively.