In order to track new vs existing client prebooks, we have to manually count these each day, per technician, and add them up for our weekly reports.Having to manually keep track of these numbers is time-consuming for our front desk staff and we have to account for human error.

Tracking new and existing rebooks separately allows us to better gauge growth. The higher our new client rebook rate is, the faster we grow. It's also an excellent coaching tool. If a technician's new client rebook rate is low, but their existing client rebook rate is good, we can coach them on new client interaction and building rapport to help retain more new clients.