Recently, there have been updates to the online booking process for new clients, and it seems to be causing difficulties. Many clients have reached out to us via text because they found the steps involved in the booking process cumbersome.

Firstly, clients are required to enter their email before they can see available appointment times for a service. However, they are then prompted to enter their email again if they want to complete the booking. It would be more user-friendly to only require entering the email once after the client has selected a service, date, and time when they are ready to book. Having to enter the email upfront often leads people to believe that they will be bombarded with spam emails, which discourages them from exploring the available appointment options.

Secondly, once the clients have decided to book, there are several additional steps instead of a streamlined process for creating a client profile and entering payment information in one swift step.

Lastly, if a client wants to change their mind about a selected service and choose a different one, it is not clear how to remove the initial service and make a new selection. This lack of clarity has resulted in frustrated clients reaching out to us via calls or texts.

Considering these challenges, it's likely that there are many potential clients who have chosen not to book without expressing their frustrations. Improving the online booking process by addressing these issues could enhance the user experience and potentially increase bookings.