It would be nice if we can offer our members an additional perk from the loyalty program, since they are also loyal to us as members. The ability to differentiate points earned and/or redeemed for members vs. non-members would be great (i.e. members earn 2 points for ever $1 spent, non-members earn 1 point).

ALSO, would love to reward our members for just being members! For example, after their first 3 membership payments, they automatically get their next month free.