...unless they opt back in. Businesses largely will not have visibility regarding client's lack of SMS communication. There should also be indicators more prominently displayed next to phone numbers whenever shown in Front Desk, Calendar, Messages, and Client tabs that denote NO SMS, or client has disabled all SMS. Some businesses HEAVILY rely on SMS and if clients are not receiving reminders and/or confirmations then being charged no-shows... there WILL be hiccups. The current set up potentially causes Blvd to force businesses to be in a rough spot where staff have the concept that their clients are being messages when in fact they aren't.

Primarily I want to bring attention that having the STOP being an opt out of all SMS versus just opting out of automated messages presents a conflict with businesses not fully being able to execute previous standard operating procedures. The hiccups will be clients stating, "I never received a reminder, you used to send reminders, how could you charge me a no-show fee". Clients will not understand that their STOP command halts everything.

Depending on legality, I feel appt confirmations should not be included on the STOP. Is there a potential to include in Blvd partners' contracts of carriage or terms of service that to utilize the services of said business, clients accept that emails and sms for appt confirmation are required, clients can opt out of marketing emails and SMS only, but explicitly not appt reminders and confirmations.