There is no nation-wide rule that gift cards cannot expire. Federally it is actually five years so if anything, you should have it set to 5 years and then allow each account to implement their own state wide laws. It is not required by law that you police this. Every other booking company and every other gift card system that I have ever used allows for businesses to implement expiration dates on their gift cards. This would be an easy feature to add since you already have exp dates on series.

It is important for businesses to have the option of expiration dates on gift cards. You could add this with a toggle feature so that businesses who do not wish to have expiration dates can turn off the feature and those of us who would like to set expiration dates can set a default like five years for instance. Gift cards are a liability and if they are never set to expire they devalue the business. Things happen, people lose their gift cards cards, they move away, they pass on...etc. and we don't want this liability hanging over our heads for the life of the business.

If you are not willing add the expiration date feature, a third party app would be nice so that we could redeem gift cards through Boulevard instead of having a third party app that does not communicate with Boulevard. Shopify integrates, but only with a $2,000 a month shopify plan which is out of reach for most of us. There are other apps (like Rise.ai) that are in shopify and integrates with other platforms already.

It would also be nice to have expiration dates as an option for account credits. We charge a cancellation fee for all short notice cancelations, but we offer a partial account credit to these clients who have unforeseen circumstances as a one time courtesy so long as they return to our business within 30 days. So for us, to be able to issue the credit or voucher to their account with an expiration would allow us to do this without having to remember to go in and remove the credit after 30 days.